This sorority isn’t feeling so #blessed anymore. University of Alabama’s Alpha Phi chapter is being harshly criticized online for a new recruitment video that depicts a gaggle of white, mostly blonde girls, enjoying the finer aspects of college — you know, bikinis, popsicles and football. The original video, which was created for Saturday’s Bid Day, garnered more than 500,000 views last week, but the sorority has since deleted the video from its YouTube account (the video has been re-uploaded by other users, one of which is embedded below). The sorority’s video first gained widespread attention when AL.com published an op-ed about it on Friday, titled “Bama sorority video worse for women than Donald Trump.” “It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering,” the article’s author, A.L. Bailey, wrote. “Are they recruiting a diverse and talented group of young women embarking on a college education? Upon first or even fifth glance, probably not.”
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