Soft drink giant PepiCo says it is pulling a highly-controversial commercial for Mountain Dew — depicting five African-American men and a goat in a police line-up — that has managed to offend African-Americans, women and bloggers coast-to-coast.
In the 60-second spot developed by African-American rapper Tyler, the Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat named Felicia is included in the lineup. The goat makes threatening remarks to the woman including, “Keep ya mouth shut.” She eventually screams “I can’t do this, no no no!” and runs away.
Now, the provocative commercial — which was never meant for TV — has been pulled.
via USA Today