Is This Clever “Babysitter” Campaign Ad Responsible For Netanyahu Win?

Prime Minister Benjamin Netanyahu made his case to stay in office by playing the role of the nation’s babysitter in chief in an online comedy sketch posted on Facebook and YouTube. The ad, which features the prime minister appearing at a couple’s home and offering to watch their children when they go out, plays on Mr. Netanyahu’s nickname, Bibi. “You ordered a babysitter? You got a Bibi-sitter,” he explains to the puzzled couple when they open their door at the start of the sketch. Since the election results were announced, one is left to wonder if this ad played a significant part in Netanyahu’s victory. What do you think? Does this ad make the man more likable/relatable?

via NYTimes

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