Michael Bloomberg has pledged to pour 50 million dollars into his new gun control advocacy group, Everytown. The goal is to create a grass roots network of concerned mothers, mayors and Hollywood celebrities that can work to persuade Congress as effectively as the pro-gun lobby. The difference is while groups like the NRA want to protect the rights of responsible gun owners, Everytown wants to redefine them. They want to attack the 2nd Amendment by having gun owners register their firearms, ban ‘assault’ weapons, and make carrying guns on school, church and playground property illegal. The video above is their first advertising push, but would a responsible parent and gun owner leave their firearm in a shoebox in their bedroom closet, much less anywhere that their kids could get to it?